![]() “We’re just so thankful for our customers’ loyalty and support and our team’s perseverance.”ĭon’t miss all the benefits available to GreatLIFE members! Click below to see more. “And with our new location, you’ll find the same fun events, parties, activities and deals,” she said. Her husband, Scott, was a business major and art minor who joined the team full time this year and is helping guide design and operations, she said. “We’re focused on knitwear, activewear and basics right now because we know there are so many people working from home or looking for versatility, so you can run errands, go to the office or stay home in these pieces.” “We design and manufacture from start to finish, and we offer that direct to consumer, so these are really incredible, high-quality pieces for an incredible value,” she said. The store’s own custom clothing line, Lily & Lottie, sets it apart, Karlson said. “Their clothes and accessories are a fit for teens through moms and even grandmas, so shopping in person at Lauriebelles is something you can do with your family and your friends, and now you’ll save every time.” “Lauriebelles offers something for every woman,” she said. The partnership is a big win for GreatLIFE members, said Krista Youngberg, GreatLIFE’s experience director. We want to infuse business locally, and that’s why we focus so deeply on it.” “I’m a big believer in health and wellness, and if you’re taking the initiative to better yourself on the health and wellness side, we want to give you an incentive to come in and shop with us. The partnership with GreatLIFE was a natural fit, she added. “It’s so cool to interact with the staff and get that shopping experience that we really want to encourage customers to come into Lauriebelles for the experience you can’t get online.” “We want people to shop bricks and mortar locally,” Karlson said. They receive 15 percent off all in-store purchases at all locations. Part of that is a new member benefit offered to GreatLIFE Golf & Fitness members. “It’s just all about reaching new clients and getting our name out there,” she said. Just as she reached new customers downtown, she expects The Empire Mall store to introduce new clientele who haven’t ventured to Phillips Avenue or Tea. “And we just did some updating in the store.” “We opened that right before the pandemic, and now it’s going really well, and we’re excited that things are back to normal downtown,” Karlson said. In 2019, Lauriebelles added a downtown Sioux Falls store on Phillips Avenue. ![]() She then moved into her first storefront in Tea the following year, outgrew it and expanded to a new and bigger space in 2017. She saw an opportunity to offer shopping that felt more boutiquelike and began selling online and out of her house in 2013. “I had just finished a master’s in special education and was looking to get back into the work field after staying home with my kids, and I just felt a pull to do something different and on my own terms.” “I didn’t have any retail or fashion experience,” she said. It’s the next chapter in a business success story that has created a national customer base and global relationships for the entrepreneur who began her professional life as a teacher. ![]() “We have quick timelines, and I’ll be really happy when it’s done.” “It’s going to be exciting,” Karlson said. Lauriebelles will be moving into a former boutique space at the mall, not far from the Sanford Children’s play area. They are bringing in so many new businesses and have amazing new ones on the docket, and they’re trying to infuse more local businesses, so we think what they’re doing is awesome, and we’re excited about the opportunity.” “And the mall is an iconic place in Sioux Falls. This time, though, “I feel like brick-and-mortar shopping is coming back full force, and people are excited to be out again,” she said. Laurie Karlson had been approached about bringing her boutique, Lauriebelles, to The Empire Mall before, but the stars hadn’t aligned. This paid piece is sponsored by GreatLIFE Golf & Fitness.
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